Consumerism has made us consumers ... we are all worried not so much by "not being able to buy the essential" as much as by "not being able to buy to feel part of modernity". Attitudes, ideas and symbols are copied, not for the intrinsic value but to feel accepted: a "liquid" life, frenetic, vertiginous, bulimic, always forced to adapt to the group's attitudes in order not to feel excluded.
The architectural product is nothing but a consumerist tool in a now saturated planet, yet another symbol of "perpetual, compulsive-obsessive and generative dependency (freely adapted from Zygmunt Bauman's "Liquid Modernity")
LIQUID SHAPE, a selection of images by Massimo Borchi from the photographic projects Postmetropolis and Shootingmania
Photos by MASSIMO BORCHI